In a bold celebration of winning energy, Nike and Zalando brought the essence of AIR to Paris. Teaming up with EPISOD, we turned République into the ultimate hub of sport, culture, and community with the immersive 'Samedi Électrique' experience.
Tasked with delivering an unforgettable celebration, we conceptualised, designed, and executed a complete takeover of EPISOD’s flagship in République, with the bold Nike Electric Pack print at its core. Across both digital and physical touchpoints, the Parisian hub became the ultimate playground for sport, style, and product innovation.
Participants kicked back in the Air Lounge, enjoyed the Fuel Bar, and unlocked bespoke summer accessories to style their with head-to-toe, on-the-run or off-the-run looks.
With the opportunity to trial the latest Blueprint Pegasus 41 exclusively, guests enhanced their performance in a variety of immersive studio sessions led by EPISOD coaches.
The journey began at the Oxygen Bar, where attendees boosted their oxygen intake with Holiste methods before entering the mist-filled Studio, featuring a bespoke soundscape and an energising class programme designed to enhance their performance.
Joined by Highsnobiety, we took to the streets to put the product to the test along the iconic St Martin Canal.
After a day of workouts, the evening was celebrated with sounds from DJ dre_tala, tooth gems by atelier.lazarovska, and the opportunity for attendees to personalise their exclusive summer scarf accessory with Atelier Coco de Paris. An interactive running track photo cube invited guests to snap, share, and remember the experience.
CLIENT: NIKE
WHAT WE DID: CONCEPT, DESIGN, INSTALLATION, PRODUCTION, EVENT MANAGEMENT
LOCATION: PARIS
COLLABORATORS: EPISOD, HIGHSNOBIETY, DJ DRE_TALA, ATELIER.LAZAROVSKA, ATELIER COCO DE PARIS