Introducing London’s ‘Haus of Strauss’, a premium VIP showroom and activation space for VIPs, stylists, tastemakers, and key opinion leaders, showcasing Levi’s unique product drops and collaborations. The space is designed as a premium gifting showroom with a lounge vibe, offering an authentic, immersive, and elevated Levi’s experience.
As each Haus is tailored to reflect its city’s unique cultural landscape, we drew inspiration from Levi’s heritage through a contemporary lens with a London-centric layer, incorporating elements from the arts and music scenes central to the brand’s cultural identity. The result, an environment that masterfully blends texture, materiality, and bold artistic expression, embodying the essence of Levi’s brand.
Materiality was integral to the space's conception. FabBricks, crafted from recycled Levi’s deadstock in blues and whites, added texture and authenticity to the environment. Foresso tables and countertops, made from recycled timber terrazzo, feature batwing detailing on the legs—a subtle nod to Levi’s iconic logo.
Signature details elevate the space with hand-drawn neon signage and a bold, hand-painted logo mural, reinforcing Levi’s identity. Levi’s leather hanging rails add a tactile touch, and bespoke framed archival imagery honours the brand’s history.
The interplay of materials resonates with the space’s vibrant energy, where electric features blend with comfort and luxury. Levi’s products are displayed on ceiling-hung fixtures, showcasing each piece’s unique story and individuality. The bar area captures London’s vibrant nightlife, adding a layer of cultural vibrancy to the Levi’s experience.
Blending artisan craftsmanship with the lively arts and music that define London’s cultural landscape, the design transcends the traditional retail environment, offering an immersive, home-like experience that reflects the city’s dynamic cultural spirit.
We collaborated with Leaf Chiefs to select plants that enhance the space’s organic, lively feel. In the bathroom, House of Hackney’s dinosaur wallpaper adds a playful touch, and a denim-curtained photobooth invites guests to capture their Levi’s moment.
London’s Haus of Strauss acts as a creative hub, a space that fosters creativity, inspiration, and conversation, whilst immersing guests in Levi’s brand.
CLIENT: LEVI’S
WHAT WE DID: DESIGN, PRODUCTION
LOCATION: LONDON
COLLABORATORS: FABRICK®, FORESSO, HOUSE OF HACKNEY, LEAF CHIEFS