As part of Timberland’s ICONIC campaign, we teamed up with multidisciplinary artist Slawn to celebrate the brand’s iconic yellow boot. From initial content creation to an exclusive gallery showcase, this collaboration honoured the iconic boot in true London—and true Slawn—style.
Captured by renowned fashion photographer Jamie Morgan, Timberland’s campaign features four cultural pioneers — Slawn, Naomi Campbell, Teddy Swims, and Kai-Isaiah Jamal — each a celebrated icon in their own right, draped in the famed boots and not much else.
In collaboration with Slawn, we creatively directed and produced a unique piece of content. Filmed in his studio, it offers a glimpse into his creative process as he customised eight canvases from the ICONIC campaign in his signature style, characterised by rebellious energy, bold colours, and abstract figures.
Building anticipation for the exhibition, a teaser edit of the campaign video was shared on Timberland’s social channels. With behind-the-scenes footage of Slawn’s creative process, it offered a glimpse into the dynamic collaboration and what to expect at the exclusive exhibition.
Bringing it all to life, we designed, produced, installed, and hosted the ‘ICONIC by Slawn and Jamie Morgan’ exhibition during London Fashion Week. Spanning three floors in Soho, the exhibition showcased Jamie Morgan’s striking photography alongside Slawn’s raw, distinctive, and expressive artistry.
The private launch was a vibrant celebration of art, culture, and community. Guests tagged perspex screens in true Slawn style, engaging with his creative process first-hand. Music by Onyedi and Dear Nasiir kept the celebrations alive as guests sipped rum from Las Olas, beer from Great Beyond Brewery, and soft drinks from Karma Cola.
From concept to execution, this was more than an exhibition—it was a tribute to Timberland’s iconic yellow boot and Slawn’s fearless artistic vision, blending art, culture, and innovation in a uniquely Slawn way.
CLIENT: TIMBERLAND
WHAT WE DID: CONTENT CREATION, CREATIVE DIRECTION, CREATIVE PARTNERSHIPS, DESIGN, EVENT & TALENT MANAGEMENT, INSTALLATION, PRODUCTION, PRODUCTION & EXPERIENCE
LOCATION: SOHO, LONDON
COLLABORATORS: ONYEDI, DEAR NASIIR, LAS OLAS, GREAT BEYOND BREWERY, KARMA COLA
SEEN IN: NEW WAVE MAGAZINE, VIPER MAG