Delivered globally to Jimmy Choo Stores, we designed, produced, and installed their SS22 campaign in London, Paris, Cannes, and Geneva.
We teamed up with Jimmy Choo to design and roll out their global Spring 22 campaign. Our brief was to create a window that reflected the LA house and imagery from the campaign’s photoshoot with Hailey Bieber, continuing Jimmy Choo’s ongoing relationship with the model and socialite.
Using chrome details to replicate a pool side setting, ripple effect textures and layered light boxes we experimented with the light refraction in the windows, introducing colour to evoke spring reflections and textures and ultimately imitate the location in the campaign imagery.
All materials used throughout the display were designed to replicate water ripples. Ripple acrylic, made to order to avoid any waste material, was tinted blue and the walls were a hammered metal finish. Campaign imagery was then displayed on light boxes with chrome surrounds and the floor was an off-white stone effect- completing the poolside look and feel.
Delivered globally, in both the London Flagship store on New Bond Street and in Westfield as well as Paris, Cannes and Geneva, and shared worldwide on Jimmy Choo’s social platforms, this project was a great addition to our ongoing relationship with the brand.
CLIENT: JIMMY CHOO
WHAT WE DID: RETAIL DESIGN
LOCATION: UK AND EU
PROCESS: DESIGN, PRODUCTION, AND INSTALLATION