Working closely with the Nolii team, we brought a pop of colour to BoxPark, Shoreditch for their first in real life, retail space. Clever design meets clever tech accessories, to kick start our ongoing relationship with the brand and its founder.
Considering Nolii’s forward thinking, tactile and simplified brand ethos, we developed the full concept, design and production to create their first physical retail space within BoxPark, Shoreditch.
With direct visual inspiration from the products of @nolii, the design included VM details such as the modular 3D wall display representative of Nolii’s easy-to-attach lifestyle accessories.
We designed everything with the ethos of Nolii in mind, stressing within the space that tech is our friend, not a thing of clutter and frustration, visualised through the fun and approachable colour display.
Whilst also building on the brands mission to make accessories simpler across the board, we included a space for ‘Friends of Nolii’ within the store, a showcase for external brands with the same values of making everyday practicality less stressful.
CLIENT: NOLII
WHAT WE DID: RETAIL DESIGN
LOCATION: BOXPARK SHOREDITCH, LONDON
SEEN IN: SHOREDITCH DESIGN TRIANGLE 2021
PROCESS: CONCEPT, DESIGN, PRODUCTION AND INSTALLATION