Challenged with repurposing elements from their Spring Summer campaign within the activation's build, we produced and installed Acne’s pop-up within Brown’s focus room.
Elegantly experimenting with the campaign’s theme, we built an immersive crochet set, showcasing Acne’s vision of the handcrafted merging with the essence of hyper-futurism.
A peephole was built into the crochet wall, taking visitors to a miniature version of the install, home to its very own mini-Acne bag. Other viewfinders were also placed around the space, home to imaginary sets and models from the campaign.
These unique viewfinders encouraged visitors to transport themselves into the world of Acne in an intimate and immersive way.
CLIENT: ACNE STUDIOS
WHAT WE DID: RETAIL DESIGN
LOCATION: BROWNS BROOK STREET
PROCESS: DESIGN, PRODUCTION, INSTALLATION