In a world eager to conform, Converse trusted us to flip the narrative. Unhinged, experimental, and fiercely bold, our Spark Chaos activation broke free from convention, empowering rebellious individuals to embrace the unexpected and unleash their chaotic energy in a bold celebration of individuality.
Tasked with creating an immersive, unapologetic space that celebrates self-expression, we brought this bold vision to life, designing and installing an experience that defied tradition and pushed boundaries. At the heart of the installation stood the Halo Cube Space, a striking, pink, maximalist messy bedroom-inspired space that embodied chaotic energy.
Stacked mattresses and textured walls, decorated with posters and cracked mirrors, set the stage, with Converse products seamlessly woven into the space. Guests were invited into the chaos through the peephole discovery display, which revealed the latest Converse collection.
On the exterior of the Cube, the write and rip wallpaper invited guests to graffiti messages of unapologetic chaos, transforming the walls into an evolving canvas of self-expression.
The pink AR dresser, littered with branded make-up and accessories, allowed visitors to use filters and capture rebellious moments as if in their own bedroom.
Every detail was designed to reinforce Converse’s ethos of embracing contrasts and rewriting style rules. Tiled activation tables, featuring bold branded graphics, were embellished with tangled Converse extension leads and plugs. A cake topped with a Converse shoe, branded duct tape, and playful lock-ups—including stacked microwaves filled with shoes and bespoke drinks—reinforced Converse’s invitation for guests to ‘Unleash Your Chaos’.
In London, the activation came to life with customisation workshops, led by Beadsbyedie, m.a.x.s.a.x.b.y, and fioandfio. These hands-on sessions invited guests to personalise their Converse pieces, empowering them to express themselves, challenge the ordinary, and create truly unique styles.
Spark Chaos was more than just an event—it was an invitation. From the Halo Cube to the creative workshops, the activation was an unapologetic celebration of breaking rules and embracing the chaos of life. It empowered guests to redefine their style and express themselves freely, bringing Converse’s ethos of fearless individuality and creativity to life.
CLIENT: CONVERSE
WHAT WE DID: DESIGN, PRODUCTION, INSTALLATION, PARTNERSHIPS & ACTIVATIONS MANAGEMENT
LOCATION: LONDON, MANCHESTER
COLLABORATORS: BEADSBYEDIE, FIOANDFIO, M.A.X.S.A.X.B.Y