A unique installation in Flannels on Oxford Street, celebrating the launch of Timberland’s Humberto Leon 6” classic boot design.
Championing the design of fashion designer Humberto Leon’s boot, released as a part of Timberland’s OG boot’s 50th anniversary, this project saw us design, produce and install this installation, following Humberto’s signature aesthetic by pushing the limits of exaggeration.
Showcasing the product, we designed a branded abstract sculpture, with molds of the boot’s sole and a nubuck-esque surface- replicating that of the classic 6”. Our concept and design, created in correlation to Leon’s adaptation of the 6” classic, sees an experimentation of unexpected, enlarged, and playful elements, all using the strong tones of the OG Timberland wheat colour.
Surrounding the form, sat enlarged Timberland boot tags and product display units, layered upon with a bespoke rope, resembling the laces seen within Humberto’s boot.
A bold and experimental project which remains as a highlight for us within our longstanding partnership with brand partner, Timberland.
CLIENT: TIMBERLAND
WHAT WE DID: DESIGN, PRODUCTION, INSTALLATION
LOCATION: FLANNELS, LONDON
COLLABORATORS: UPHOLSTERY BY NADS