Created in partnership with Nike SNKRS and END Clothing, we produced London’s first IRL SNKRS styling session, generating an evening for local sneakerheads to remember.
Shining a spotlight on Nike’s triple black Cortez, this project saw us design, produce and manage Nike’s SNKRS Cortez styling session. Not stopping there, we also used our in-house expertise to oversee the creative production of all in-app and social content captured across the day.
SNKRS members were welcomed into the space with a DJ set, bespoke Nike Crosstown Donuts and were gifted a pair of the newly launched triple black Cortez. The space, designed for networking and content creation was also home to an archive wall pointing out the origins and the cultural significance behind the iconic silhouette.
Challenged to style and capture the Cortez in action, members were split into teams as hosts Az Captures and Ryan Lovell led the way in both the in person and flat lay styling stations. Bringing an end to this special evening, a panel chat between Az, Ryan and END’s stylists was held discussing all things sneakers and styling.
CLIENT: NIKE SNKRS
WHAT WE DID: RETAIL EVENT, CONTENT PRODUCTION
LOCATION: LONDON
COLLABORATORS: AZ CAPTURES, RYAN LOVELL