We teamed up with the team at Swatch to produce and install their first permanent concession within Selfridges London.
The Swatch concession is an immersive, music-scene inspired space situated on the first floor within the menswear department. We transformed the space into a conceptual recording studio complete with bespoke speakers, flight cases and digital equipment with exposed wiring.
Powder-coated white fixtures mixed with chrome finishes, blue neon speaker rings and bold typography on ticker tape screens added a contemporary and slick finish to the fixtures which aligned well with the iconic department stores aesthetic. Product is cleverly integrated throughout the space so the audience can discover the collection in a seamless way. The concession has since been replicated in both Manchester and Birmingham Selfridges stores.
CLIENT: SWATCH
WHAT WE DID: RETAIL DESIGN
LOCATION: LONDON, MANCHESTER & BIRMINGHAM
PROCESS: DESIGN, PRODUCTION, INSTALLATION