Designed, produced, and delivered by us we were briefed to transform the brand’s concession stand in Selfridges into a bespoke Billionaire Boys Club-style mission control room.
Designing the space to be fully interactive, we kitted out the mission control booth with functioning vintage buttons and control dials, integrated screens which play animated branded content and, of course, a big red button.
A unified and hands-on space, we also installed a delayed CCTV camera into the space, streamed straight onto the integrated screens, this function meant shoppers could watch themselves interacting with the space. Both a perfect content capture moment and another reference to the control room scene.
CLIENT: BILLIONAIRE BOYS CLUB
WHAT WE DID: RETAIL DESIGN
LOCATION: LONDON, SELFRIDGES
PROCESS: DESIGN, PRODUCTION, INSTALLATION