“I feel we have always worked in a very sustainable and circular way. We like using up all old materials and putting things back together.” - Alicia Robinson, AGR Creative Director
For their collaboration with Nike, London based knitwear brand AGR, produced a one-off exclusive collection - all using Nike & AGR dead-stock and ex-campaign assets, as part of Nike’s Move to Zero initiative. We collaborated with the brands to not only design and manage the retail concept and exclusive member's event, but to also direct the capture of all still and moving assets in an offsite photoshoot. All content created was then displayed as part of the event and installation in the cube within Nike Town London.
The concept for the space and activation, much in line with the capsule collection, was 'Second Life Luxury'. We wanted to ensure that the physical build followed the same steps as the product and had the same circular initiatives. Therefore, we designed the space to highlight the origin of the AGR products.
From up-cycling and repurposing ex-campaign assets and fabric graphics through to creating unique and own-able details & furniture for the brand. We produced textured garment rails with AGR knit overlaid, a Nike swoosh upholstered in Nike & AGR’s deadstock and packaging made from previous campaign light-box graphics- the final space truly reflected the sustainable ethos behind the collaboration.
CLIENT: NIKE & AGR
WHAT WE DID: RETAIL DESIGN, CONTENT PRODUCTION & RETAIL EVENT
LOCATION: NIKE TOWN LDN
SEEN IN: HIGH SNOBIETY & VOGUE BUSINESS
COLLABORATORS: UPHOLSTERY BY NADS
PROCESS: DESIGN, PRODUCTION AND INSTALLATION