Turning up the heat in London, Geneva, Rome, St. Tropez, Cannes, and Paris, we refreshed Jimmy Choo's windows with their beach collection.
Inspired by glamorous pool parties and breath-taking locations, the display was designed to present a poolside landscape, transporting passers-by into summer.
Designed by our in-house design team, distorted tiles explored the movement of water throughout the display alongside stepped levels, reflecting the design language of luxurious holiday destinations.
A feast for the eyes, this project allowed us to heavily experiment with our artwork, materialism, and printing methods to achieve the desired finishes. Whilst following our circular approach to design, the tiled finish was printed locally with a 3D UV-LED roll to roll printer, ensuring minimal waste of both material and ink.
As well as the locations in which we produced, we also designed the displays for Jimmy Choo’s Barcelona, Madrid, and Munich stores, making this a greatly successful international roll-out.
CLIENT: JIMMY CHOO
WHAT WE DID: RETAIL DESIGN
LOCATION: ACROSS EUROPE
PROCESS: DESIGN, PRODUCTION, INSTALLATION