A campaign for Nike celebrating London’s finest dance crews and 40 years of the iconic Air Force 1.
For their AF1 Dance Studio campaign, we worked with Nike leading the creative production of the whole shoot from concept to production. We created a series of still and moving assets for both in-store and online use.
Taking over the rooftop of Peckham Levels we were joined by Photographer: Juanita Richards and Dance Crews: Aim Collective, The Movement Factory, and Bami Kuteyi of Twerk After Work for this day long shoot, capturing the friendships, talent, and pure energy of the dancers, as well as the new Nike Air Force 1 Collection.
Created as a part of our Nike Town London AF1 Dance Studio ground floor takeover, from initial plans to final assets, we managed to turn the campaign around in a matter of two and a half weeks.
The energy across the day was unmatched and the final assets were seen on multiple floors in Nike Town London, across Nike’s online platforms and on billboards throughout London in the months that followed. Pushing our content creation to the next level, this is one of our highlights from our ongoing relationship with Nike.
CLIENT: NIKE
WHAT WE DID: CONTENT CREATION
LOCATION: LONDON
COLLABORATORS: AIM COLLECTIVE, TWERK AFTER WORK, THE MOVEMENT FACTORY, PHOTOGRAPHER & ASSISTANT: JUANITA RICHARDS & GEORGE ROBSON, LIGHTING: LORENZO GARRIDO, DIGI: KJ, RETOUCH: FRANCO BLANCO, DIRECTOR: SYLVIA HONG & FABRICE BOURGELLE, STYLIST: ALEXA OSORIO, MAKEUP ARTIST: CELIA EVANS
PROCESS: TALENT SOURCING, PHOTOSHOOT MANAGEMENT, CREATIVE PRODUCTION, POST-EDITING VIDEO & GRAPHICS