“We are excited to open the doors to our New York flagship after this challenging period. Curated as a multi-functional boutique in a dynamic lifestyle hub, Bally brings its timeless style to the heart of the Meatpacking District. Featuring tailor-made experiences for our customers, the physical integrates with the digital through omni-channel services that put convenience and engagement at the core of our retail strategy.” – Nicolas Girotto, Bally CEO
We partnered with Bally to design their new U.S. Bally Haus Flagship Concept in New York’s vibrant Meatpacking District. Situated in a district which is a lifestyle hub for the local community, the store was designed to seamlessly fit in with its surroundings and create a lifestyle-driven hub.
We designed the space with flexibility and sustainability in mind. The layout is fully adaptable, allowing it to serve as a multi-functional space that transforms selling into entertaining, with modular fixtures and furniture lending themselves to cultural events.
Online to offline touch points were featured throughout, grabbing the curiosity of consumers and providing new ways of engagement, leveraging digital integration to support the customer experience and ensuring that engagement stays core to the Bally strategy.
It was exciting to work with Bally and see them bring their classic style to the heart of the traditionally industrial Meatpacking District.
CLIENT: BALLY
WHAT WE DID: RETAIL DESIGN
LOCATION: NEW YORK
COLLABORATORS: PAPER FACTOR, TESSA SILVA
SEEN IN: WWD
PROCESS: DESIGN, PRODUCTION CONSULTING