20 member experiences, 4 countries, 5 doors and 2 new store locations over 4 weeks… we delivered the ultimate members experience for Nike’s Pegasus campaign.
Designed, produced, and delivered to Nike Unite doors across Europe, this project saw a series of Run Clubs debut in Barcelona, Paris, London, Berlin, and Portsmouth. Each session we produced and held was designed with a mission to connect each locations community of runners together through the Nike Members Experience.
Based around Nike’s key facets of running: Mindset, Duration, Nutrition and Recovery, we collaborated with local trainers and local food and beverage spots to deliver the ultimate Run Club.
Working in direct reference to the training schemes available on the Nike Run Club app, members were welcomed into each session with Pegasus powered running packs, designed to encourage members to take their running journeys further, helping them run with purpose and enjoyment. Filled with tools such as training logs, post run healing patches and waist packs these packs became the must-have kit for all Nike Experience attendees.
CLIENT: NIKE
WHAT WE DID: DESIGN, PRODUCTION, EVENT MANAGEMENT, CONTENT PRODUCTION
LOCATION: LONDON, PORTSMOUTH, PARIS, BERLIN, BARCELONA