Chaotic, euphoric, and unapologetically messy, we partnered with Converse to bring the ultimate house party to life, celebrating their iconic spirit with the electric energy of Charli XCX.
This immersive brand activation was designed to embrace Converse’s fearless creativity and Charli’s rebellious persona, creating a multi-sensory journey that began with pre-party glam and ended with a show-stopping concert experience.
Taking over a multi-room house, every space was a unique reflection of the Converse x Charli XCX universe, blending romantic eclecticism with curated chaos. The softly lit hallway, featuring handwritten notes on mirrors, welcomed guests and set the tone for what was to come.
The feasting table, a chaotic yet curated tablescape, playfully reimagined traditional dining, with junk food served on silver platters, styled atop a lace tablecloth with pink and blue bows.
In the lounge, vintage plastic-coated furniture, stacked TV displays, and confetti-strewn floors resembled the aftermath of a house party.
The pink bedroom, styled with soft tones, eclectic posters, and branded mirrors, provided the perfect photo backdrop amidst the chaos.
The wallpaper and graffiti room merged English country garden-style floral print wallpaper with bold spray-painted Converse branding and a graffitied reminder for guests to ‘Unleash Your Chaos’ who were also encouraged express themselves via graffitiing on the walls.
Salon-inspired spaces, with checkerboard vinyl flooring, retro salon chairs, and stacked TV installations, were designed for guests to move through dynamic areas that prepared them for the night. Bespoke nail art by Millie Horton, bold hairstyles by Nen Braids, and makeup by Lukman’s team left guests with touches of glitter and starry designs inspired by the Converse logo.
The bar room, filled with scattered Converse boxes, invited guests to sip on drinks from Hip Pop Living Soda and Mull It Over before being whisked away on a branded Converse x Charli XCX bus—wrapped by Cube London—carrying the house party energy straight to Charli’s concert venue.
CLIENT: CONVERSE
WHAT WE DID: DESIGN, PRODUCTION, INSTALLATION, PARTNERSHIPS & ACTIVATIONS MANAGEMENT
LOCATION: MANCHESTER
COLLABORATORS: LUKMAN THE MUA, MILLIE HORTON, NENBRAIDS, CUBE LONDON, HIP POP LIVING SODA, MULL IT OVER