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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/03f8c6f4-c353-494d-83e8-67f77438e6c6/1O0A3219.jpg</image:loc>
      <image:title>Our Work - Nike &lt;br/&gt; An IRL styling session for Nike’s iconic Cortez</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/75bf86eb-9dc3-40b0-9ff2-9971edb2ced5/1O0A2916.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/6201fcc0-9a4a-44c7-a3a4-e5b369308d18/1O0A3011.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/allprojects/coach-br-brightening-the-faade-of-coach-stateside</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/a8867788-8a21-4679-8f96-9820eac3edc9/_DSC3241.jpg</image:loc>
      <image:title>Our Work - Coach &lt;br/&gt; Brightening the façade of Coach stateside</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/51a107e7-45a8-4604-9b33-23073c0fd5b7/_DSC3246.jpg</image:loc>
      <image:title>Our Work - Coach &lt;br/&gt; Brightening the façade of Coach stateside</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/364f11a8-3f88-4be4-8b2e-c637896180f7/R0015473.jpg</image:loc>
      <image:title>Our Work - Coach &lt;br/&gt; Brightening the façade of Coach stateside</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/f1c5cc84-c31c-4b09-a826-6279dd45676b/_DSC3316.jpg</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/85b77296-4759-4700-9bb4-87f78770cece/R0015533.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/allprojects/converse-br-capturing-all-star-rachel-chinouriri</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/0f2edbc6-6105-452b-82fb-bdc277055774/Seen_Office_Carnaby_230515_LowRes_01.jpg</image:loc>
      <image:title>Our Work - Converse &lt;br/&gt; Capturing All Star, Rachel Chinouriri</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/d0cdbbe3-e7b5-4af3-a333-254500eee09f/DAYTIME_PRODUCT_2_008.jpg</image:loc>
      <image:title>Our Work - Converse &lt;br/&gt; Capturing All Star, Rachel Chinouriri</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/04dace17-7289-4bf6-ac4b-30d5933bedee/SUNSET_PRODUCT_1_014.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/4cbec12a-12b4-459a-bcf0-2ad543633198/DAYTIME_PRODUCT_1_126.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/allprojects/billionaire-boys-club-br-landing-in-selfridges-with-a-bespoke-mission-control-room</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/e7752ac8-f80a-4076-b987-aff4514d0d87/Seen_BBC_Selfridges_230607_LowRes_10.jpg</image:loc>
      <image:title>Our Work - Billionaire Boys Club &lt;br/&gt; Landing in Selfridges, London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/e9bd823b-509a-4f09-ba3a-6dde531d311e/V3.jpg</image:loc>
      <image:title>Our Work - Billionaire Boys Club &lt;br/&gt; Landing in Selfridges, London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/dfdd9058-2bcf-4881-bc8e-c811a5f8b00f/Seen_BBC_Selfridges_230607_LowRes_14.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/a356d10c-7947-4f87-b799-4905ef805858/Seen_BBC_Selfridges_230607_LowRes_15.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/allprojects/nikebr-helping-nike-roll-out-their-future-fitness-campaign-across-europe</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/3040b92a-6b10-432e-b43a-1f1cad189a4c/DSCF1747+-+Nike+-+Future+Movement+-+Seen+Studios+-+NTL+-+TDM.Space+-+HIGH+RES.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/4cd2e62d-2a33-4c70-bc74-8c23c96266f1/DSCF3004+-+Nike+-+Future+Movement+-+Seen+Studios+-+NTL+-+TDM.Space+-+HIGH+RES+amended-min.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/980eb222-8b8b-4660-af21-a9a486bd4bb4/DSCF3477+-+Nike+-+Future+Movement+-+Seen+Studios+-+NTL+-+TDM.Space+-+HIGH+RES.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/allprojects/converse-br-capturing-all-things-selfexpression-and-womens-empowerment-in-the-music-industry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/b7f942fa-9252-41a7-9954-5e1b9883e897/230126_CONVERSE_OFFICE_06_094.jpg</image:loc>
      <image:title>Our Work - Converse &lt;br/&gt; Capturing all things self-expression and women’s empowerment in the music industry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/99a4f713-3b16-48d9-bd64-46a29a7c6459/230126_CONVERSE_OFFICE_03_011.jpg</image:loc>
      <image:title>Our Work - Converse &lt;br/&gt; Capturing all things self-expression and women’s empowerment in the music industry</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/06a663ca-1eb1-48f4-bf17-230755205872/230126_CONVERSE_OFFICE_01_132.jpg</image:loc>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/6b399f16-0d01-4e6f-bb8a-8e42fb7c277f/230126_CONVERSE_OFFICE_06_110.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/allprojects/mr-jones-watches-br-creating-a-landscape-of-storytelling-for-the-oneofakind-watch-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/8783419b-496c-4ace-94f3-581f6a251e6f/Mr+Jones+Watches+web-8.jpg</image:loc>
      <image:title>Our Work - Mr Jones Watches &lt;br/&gt; Creating a landscape of storytelling for the one-of-a-kind watch brand</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/fad9cb30-c055-42af-9a3b-a6778a7d41ee/Mr+Jones+Watches+web-2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/af065e1f-f2c9-4d6a-a671-c9a5b1c0ec59/Mr+Jones+Watches+web-9.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/3d92f6a1-8b7e-4bcd-a2af-ef2a8ebcdacc/Mr+Jones+Watches+web-17.jpg</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/54aa027a-1f55-486f-ad56-f9e955538f42/Mr+Jones+Watches+web-19.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/allprojects/nike-br-a-campaign-for-nike-capturing-londons-finest-dance-crews</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/f058e8ae-3491-471f-84e0-305c2d471aaf/220923_JR_NIKE_AF1_DANCE_S07_0339_RT_RGB.jpg</image:loc>
      <image:title>Our Work - Nike &lt;br/&gt; A campaign for Nike, capturing London’s finest dance crews</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/7b15cfa2-5b11-4b08-86a3-3008b96f2a40/220923_JR_NIKE_AF1_DANCE_S10_0023_RT_RGB.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/63eee4c2-126f-4ed0-ad47-83fef321d21b/220923_JR_NIKE_AF1_DANCE_S08_0106_RT_RGB.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/d40a3775-6d64-4d70-acc6-fd82b9ba4e6e/220923_JR_NIKE_AF1_DANCE_S08_0053_RT_RGB.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/allprojects/acne-studios-br-bringing-acne-studios-fw2223-vision-to-stores-worldwide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/5b58c966-407f-4acd-b33f-376fb3a1bbe4/Acne_Dover_20220921_HiRes_08-min.jpg</image:loc>
      <image:title>Our Work - Acne Studios &lt;br/&gt; Bringing Acne Studio’s FW22/23 vision to stores worldwide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/f96f6735-6e63-431c-8dab-724a21b15c09/acne_studios_greene_st__09_19_22__015-min.jpg</image:loc>
      <image:title>Our Work - Acne Studios &lt;br/&gt; Bringing Acne Studio’s FW22/23 vision to stores worldwide</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/3c436b07-5d54-47a0-ba89-712a113706a4/Acne_Pelham_20220920_HiRes_04-min.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/00038df4-352f-4833-9d4f-73e200a751f4/acne_studios_greene_st__09_19_22__045-min.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/allprojects/jimmy-choo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/f4a65455-305d-4685-bf9a-bbe706c32b2d/portrait+2+-min.JPG</image:loc>
      <image:title>Our Work - Jimmy Choo &lt;br/&gt; Delivered internationally, inspired by poolside escapes</image:title>
      <image:caption>Inspired by glamorous pool parties and breath-taking locations, the display was designed to present a poolside landscape, transporting passers-by into summer.  Designed by our in-house design team, distorted tiles explored the movement of water throughout the display alongside stepped levels, reflecting the design language of luxurious holiday destinations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/ae0f9405-98af-45f2-a7dd-d04ddb4429a9/portrait+1.JPG</image:loc>
      <image:title>Our Work - Jimmy Choo &lt;br/&gt; Delivered internationally, inspired by poolside escapes</image:title>
      <image:caption>A feast for the eyes, this project allowed us to heavily experiment with our artwork, materialism, and printing methods to achieve the desired finishes. Whilst following our circular approach to design, the tiled finish was printed locally with a 3D UV-LED roll to roll printer, ensuring minimal waste of both material and ink. As well as the locations in which we produced, we also designed the displays for Jimmy Choo’s Barcelona, Madrid, and Munich stores, making this a greatly successful international roll-out.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/allprojects/nike-br-own-the-floor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/e7be8a53-abf5-4d1b-8534-004bbab640f1/AK0_5677-Nike-AF1-Dance-NTL-FULL-RECAP-TDM.Space-WEB-1.jpg</image:loc>
      <image:title>Our Work - Nike &lt;br/&gt; AF1 Dance Studio, celebrating dance groups around London</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/6c77aa03-c9fa-4cb5-8d5a-90b20752f025/AK0_6171-Nike-AF1-Dance-05.11.22-TDM.Space-WEB.JPG</image:loc>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/66c6b68d-962e-482e-94d0-854e29ce94b7/AK0_9347-Nike-AF1-Dance-29.10.22-TDM.Space-WEB+2.JPG</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/ce911678-7cbb-47f8-97d4-bcbf47d4a6b4/AK0_6194-Nike-AF1-Dance-05.11.22-TDM.Space-WEB.JPG</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/allprojects/nike-br-agr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/c725959c-fa0c-4492-80e5-23e4e229abc3/AK0_5286+-+Nike+-+AGR+Event+-+NTL+-+TDM.Space+-+WEB.JPG</image:loc>
      <image:title>Our Work - Nike &lt;br/&gt; For their collaboration with London based knitwear brand- AGR</image:title>
      <image:caption>For their collaboration with Nike, London based knitwear brand AGR, produced a one-off exclusive collection - all using Nike &amp; AGR dead-stock and ex-campaign assets, as part of Nike’s Move to Zero initiative. We collaborated with the brands to not only design and manage the retail concept and exclusive member's event, but to also direct the capture of all still and moving assets in an offsite photoshoot. All content created was then displayed as part of the event and installation in the cube within Nike Town London.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/f4b1103f-e1f4-47ee-934f-68d52dd06bee/AK0_4489+-+Nike+-+AGR+Event+-+NTL+-+TDM.Space+-+WEB.JPG</image:loc>
      <image:title>Our Work - Nike &lt;br/&gt; For their collaboration with London based knitwear brand- AGR</image:title>
      <image:caption>The concept for the space and activation, much in line with the capsule collection, was 'Second Life Luxury'. We wanted to ensure that the physical build followed the same steps as the product and had the same circular initiatives. Therefore, we designed the space to highlight the origin of the AGR products. From up-cycling and repurposing ex-campaign assets and fabric graphics through to creating unique and own-able details &amp; furniture for the brand. We produced textured garment rails with AGR knit overlaid, a Nike swoosh upholstered in Nike &amp; AGR’s deadstock and packaging made from previous campaign light-box graphics- the final space truly reflected the sustainable ethos behind the collaboration.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/allprojects/bally-hike-everywhere</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/f08f2b9e-ecae-4a53-a2ff-522838e8f049/NYC+1.jpg</image:loc>
      <image:title>Our Work - Bally &lt;br/&gt; Hike Everywhere, a scalable concept delivered globally</image:title>
      <image:caption>Spatial Render</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/695bf633-ce17-413a-84b4-123e6489d4ba/MicrosoftTeams-image+%283%29.png</image:loc>
      <image:title>Our Work - Bally &lt;br/&gt; Hike Everywhere, a scalable concept delivered globally</image:title>
      <image:caption>Hike everywhere is a scalable concept which has been delivered globally from Pop-ups in New York and Beijing to flagship installations in London, Milan &amp; Seoul to name a few.   The concept of Hike everywhere bridges the light, reflections and distortions that nature has on our cities and landscapes. From fog and rain which diffuses and reflects lights in the city, to the luscious greenery of rainforests meeting the morning mist. The concept plays with how we perceive the natural elements and the man-made and playing with the layered distortions created when combined.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/bcc5909a-06ca-4b09-ad5e-e4829b62280c/MicrosoftTeams-image+%282%29.png</image:loc>
      <image:title>Our Work - Bally &lt;br/&gt; Hike Everywhere, a scalable concept delivered globally</image:title>
      <image:caption>Elements of the design featured chromed sculptures depicting rock formations or mountain peaks – a nod to Bally’s outdoor influence but with a contemporary twist. These reflected the campaign colours and their surroundings through different facets of the sculpture forms – from motion screens and lightboxes in close proximity to surrounding textures, the sculptures would give a dynamic perspective while you move through the space.  Flocked forms in stone and green tones took inspiration from nature and formed to create plinths and merchandise walls for a range of products. To larger installations, mist textured windows would give blurred out distortions of light and colour while giving apertures to key content and the iconic Bally Hike signage.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/allprojects/casablanca</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/1633685081954-VL7AST8GUYMDT78M5SM3/PORTRAIT+ONE.jpg</image:loc>
      <image:title>Our Work - Casablanca &lt;br/&gt; Bringing luxury apres sport to Selfridges, London</image:title>
      <image:caption>Our production aimed to honour the brand’s Moroccan heritage as soft shapes, rustic tile plinth toppers and warm bright colours were weaved into the space, providing the perfect backdrop for the Autumn/ Winter collection. The pop-up featured a variety of the brand’s A/W 2021 collection as well as a wide selection of their first womenswear collection. All of which was inspired by the high-octane world of Monaco’s casinos and Grand Prix. The collection was showcased within a series of bespoke cladded arches, which also utilised the colourful Automne-Hiver 2021 “Grand Prix” collection graphic as an impactful backdrop to set the scene. We were very proud to play such a pivotal part in Casablanca’s push into the womenswear retail space and went on to complete their Harrods pop-up too.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/1633685162374-RO3CKYGYS9WMAS5H5YHD/PORTRAIT+2.jpg</image:loc>
      <image:title>Our Work - Casablanca &lt;br/&gt; Bringing luxury apres sport to Selfridges, London</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/allprojects/swatch-selfridges</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-08-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/1633696969578-LX0XHK4CDTQ1ZII4Y0XL/PORTRAIT+ONE-2.jpg</image:loc>
      <image:title>Our Work - Swatch &lt;br/&gt; A premium, music inspired pop-up showcasing 300 watches</image:title>
      <image:caption>The Swatch concession is an immersive, music-scene inspired space situated on the first floor within the menswear department. We transformed the space into a conceptual recording studio complete with bespoke speakers, flight cases and digital equipment with exposed wiring. Powder-coated white fixtures mixed with chrome finishes, blue neon speaker rings and bold typography on ticker tape screens added a contemporary and slick finish to the fixtures which aligned well with the iconic department stores aesthetic. Product is cleverly integrated throughout the space so the audience can discover the collection in a seamless way. The concession has since been replicated in both Manchester and Birmingham Selfridges stores.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/1633697026694-KMJD9143XSQQM177A6WR/PORTRAIT+TWO-2.jpg</image:loc>
      <image:title>Our Work - Swatch &lt;br/&gt; A premium, music inspired pop-up showcasing 300 watches</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/fallback-image</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-31</lastmod>
  </url>
  <url>
    <loc>https://seen-studios.com/bally</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/1633518269489-AFZSV376WR01YVSG19E8/Bally_RegentSt_06.jpg</image:loc>
      <image:title>BALLY</image:title>
      <image:caption>The bricks and rammed earth took inspiration from London’s geological and cultural history of innovation.From the bricks which built the city, to the stability which allowed tunnelling for the London Underground, the seam of geological clay beneath London has been essential to its development. As well as facilitating architectural innovation, London clay forms the banks of the River Thames, providing the city cultural and technological growth over its history. Reflecting London’s progressive work in material innovation and circular design, we reimagined the opportunities of local waste plastic within the store design by collaborating with maker and materialist James Shaw. VM detailing like bespoke footwear risers, bookends and layers above mid-floor fixtures integrated James Shaw’s unique materiality hand extruded from recycled high density polyethylene and polypropylene. The overall colour palette across the brick, rammed earth effect and recycled HDPE/PP was inspired by the London born, J.W Turner and his impressionist paintings of the Swiss Alps. With abundant natural light filling the store, the palette celebrates nature intertwining with the man made and celebrates the Swiss/British relationship.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/1633519727358-YFWV1J9NPELOCCIMNHUG/PORTRAIT+TWO.jpg</image:loc>
      <image:title>BALLY</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/diversitypolicy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-30</lastmod>
  </url>
  <url>
    <loc>https://seen-studios.com/code-block-for-video</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-31</lastmod>
  </url>
  <url>
    <loc>https://seen-studios.com/team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/213a2e8a-3a0a-4020-88e2-325f95e39c64/DSCF9731-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/41e920b2-6f7f-41f0-8623-109d09e0abbc/DSCF7848-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/51b7f91e-b67a-4c24-82e0-c032682143c3/DSCF7516-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/7f8902e6-0ac2-4a5e-81ad-e963303b8643/DSCF7408-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/f2d0bff3-1e8b-424d-ad10-59c889436165/DSCF7755-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/74e404ff-e83c-43db-a788-98c0359e5861/DSCF8034-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/c936db90-dd83-41fc-9536-f6d25bf7447b/DSCF8530-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/32c890df-f4b9-4825-aeef-19c577d3d8a1/DSCF6733-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/f477a3c0-62c2-4ab8-ac7f-b8c9c733861d/DSCF7005-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/2225ffa1-9b64-4731-a6ad-77f613bd4405/DSCF7328-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/8fe742a3-deee-4875-8b9d-4889e06660ae/DSCF6608-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/cb5b5c81-ad18-468a-afa9-07fb8c443d16/DSCF8462-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/2d9f4dee-fa53-4a98-a5d2-851a58384f6b/DSCF7041-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/42820dd5-9090-43d5-80f8-f3515f6a29e3/DSCF7164-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/694ddace-8680-436e-ab98-5293c0d1cad4/DSCF7592-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/a7fd76ed-8828-4704-9e99-436cd0a57549/DSCF9059-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/ea1540c9-fb0c-4312-8b5c-06919ea87dab/DSCF8325-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/2fe74ce0-076a-4668-8444-f58c89c314df/DSCF8426-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/2e8d863d-4b3d-4c2d-a682-09a9f01c54ea/DSCF9767-3.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/f3020e49-fcc1-4c25-8f3e-589bf33e5a8f/DSCF6933-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/816bcbfb-f30e-418e-b947-8976eeb46501/DSCF6646-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/946cea56-0647-40c8-b503-c099a6fba5f8/DSCF6672-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/425e33ad-6cd4-40b5-be60-1ac4f284b6e1/DSCF0192-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/0f5cc1a3-3dcc-4277-bdd6-5cff9dc520bd/DSCF7172-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/bdf6316c-852b-4dc2-8035-eab27082d967/DSCF8984-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/90b64145-f268-4a8e-901c-fd47efb10aa2/DSCF9096-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/5fd34338-48af-4f8e-86d8-ec1ecd414469/DSCF7915-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/20b9b112-182a-4dcb-aaea-64180d661b9e/DSCF7954-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/67646b4f-aaca-4522-8d89-54806025050a/DSCF7112-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/f6091580-bfa6-4d7b-a2d7-25dd241dd5cf/DSCF7758-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/4cea9c3c-a4fa-480e-a394-9eef4d5c30c6/DSCF8154-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/d8a18c5c-1faf-4f2b-8ce1-59114d32c549/DSCF6494-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/fd7f194f-6ce3-4db3-901d-65012374f129/DSCF0042-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/26643002-5ec2-4517-9aac-5789859e72d2/DSCF7262-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/1d1807e0-1a74-4604-b5b3-eecdb2806a8d/DSCF7423-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/675556f5-34d5-44fe-861b-7ed5b576590e/DSCF7635-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/fc20de6b-9ffe-41a9-bd64-d46426d60049/DSCF6837-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/936ae118-d84d-4531-80d8-05cbe57497ba/DSCF8643-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/b4b79374-5258-4a47-8abe-e068481ab90e/DSCF8771-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/b21d86e2-89e3-47bc-ac71-209cec85ea3f/DSCF8876-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/025b354b-6adb-4ba3-b96b-067b07160599/DSCF7131-2.jpg</image:loc>
      <image:title>Team page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/98060d72-62b1-4a3f-bb5a-f2d5ea24c8df/DSCF6572-2.jpg</image:loc>
      <image:title>Team page</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://seen-studios.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-07-31</lastmod>
  </url>
  <url>
    <loc>https://seen-studios.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-10-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/611a3401e9e8cf4a9c1452fe/a01a4bc5-b17f-4e22-94df-439366d3d8c3/_MG_5654.jpg</image:loc>
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  </url>
  <url>
    <loc>https://seen-studios.com/whatwedo</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-07</lastmod>
    <image:image>
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  <url>
    <loc>https://seen-studios.com/ourapproach</loc>
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