For the re-launch of Nike’s Lunar Roam, we collaborated with the Nike SNKRS team to host an exclusive member’s experience, immersing attendees into the sneaker’s ethereal aesthetic with a life drawing session.
Between layers of rock, sand, and cosmic accessories roamed models, styled by Lauren Amie Pariola in Central Saint Martin’s very own- Yaku Stapleton’s designs. All looks of which featured Nike’s Lunar Roam on foot.
Welcomed into the space with all the artistic tools to explore the practise of life drawing with ESEA, we also fuelled our Nike SNKRS community members with food fit for extra-terrestrial experimentalists. Freeze-dried snacks to be exact.
Hosted in collaboration with ESEA Life Drawing, the London-based Life Drawing collective which champions East & South East Asian bodies, we designed, produced, installed, and managed the experience for Nike’s member community.
The set, which channelled a hyper futuristic concept, was created to embrace the Lunar Roam, a sneaker designed to confront the daily challenges of reality and foster self-expression through performance.
Putting our otherworldly fantasies to reality this was an exceptionally special branded experience, created in collaboration with the Nike SNKRS team.
CLIENT: NIKE
WHAT WE DID: DESIGN, PRODUCTION, INSTALLATION, EVENT MANAGEMENT
LOCATION: LONDON
COLLABORATORS: ESEA LIFE DRAWING, STYLIST: LAUREN AMIE PARIOLA, COSTUME DESIGN: YAKU STAPLETON