Nicce is a lifestyle movement inspired by London’s culture and emerging music scenes. The brand challenges the exclusivity of street style, bringing contemporary, clean-cut, minimal and timeless designs to a global community.
After designing and producing their first standalone store, we teamed up with Nicce to design and fit out their HQ in East London. The space was to not only be used as the team's office, but also a space to invite concession partners to browse new collections and be introduced to the world of Nicce. One important feature was creating Nicce’s very own drinks bar, in order to host clients from day through to evening, with a fully functioning beer pump.
The space needed to be flexible and modular allowing the area to adapt depending on the products dropping for that season or the events they wanted to host in the space. We therefore created a hanging ceiling system and fixtures that were easily positioned and moved throughout the showroom.
To compliment their ethos we designed the showroom with clean, utilitarian detailing using premium materials to create a space with personality, in keeping with the Nicce spirit whilst also allowing product to be displayed cleanly. We used a mixture of sustainable materials with hard wearing ratchet straps and metal work, to ensure the space was fit for purpose.
CLIENT: NICCE
WHAT WE DID: RETAIL DESIGN
LOCATION: SHOREDITCH, UK
COLLABORATORS: ALTROCK SURFACES
PROCESS: DESIGN, PRODUCTION AND INSTALLATION