Designed, produced, and delivered by us, we were briefed to create a vibrant New Era Cap pop-up at Selfridges to celebrate the Major League Baseball (MLB) London Series, highlighting the London Games collection and bringing the sport’s dynamic spirit to life.
This two-week installation saw us collaborate with New Era Cap and Selfridges to design and produce an exclusive pop-up on the menswear floor, embodying the essence of Major League Baseball and bringing the sport’s iconic presence to the city.
Our mission was to create a space that reflects the high calibre of New Era products while honouring the legendary MLB teams – the New York Mets and the Philadelphia Phillies. Emphasising a refined aesthetic, we use premium materials throughout. A standout feature, a display table topped with acrylic, containing authentic baseball mud from the Delaware River, enhancing the space with a genuine touch of baseball heritage.
Featuring the latest New Era X MLB London capsule collection, the design highlighted the rivalry between the Mets and the Phillies, celebrating this iconic matchup within the city. Shoppers had the opportunity to explore a range of exclusive caps and jerseys, with bespoke customisation available at the heat press patch stand.
The pop-up transformed the retail environment into a lasting tribute to baseball, offering an immersive experience and interactive customisation moments that allowed shoppers to feel the sport’s energy and passion in the heart of the city.
CLIENT: NEW ERA CAP
WHAT WE DID: DESIGN, PRODUCTION
LOCATION: SELFRIDGES, LONDON