As part of an ongoing initiative, Levi’s and Queer Britain kick started their collaborative aim of establishing the first National LGBTQ+ museum by hosting a gallery exhibition exploring the theme of ‘Chosen Family’.
The exhibition offered a safe space for all people to learn and celebrate LGBTQ+ history and culture and showcased the work of four photographers who examined the theme of ‘Chosen Family’.
We were asked to join the partnership by designing and producing an environment that not only celebrated the mission statement of this initiative, but also hero-ed the photography and stories from 4 individual photographers. The exhibition space allowed viewers to feel that they were in a safe and honest environment. This was achieved with the use of flexible grid panels and transparent acrylic that naturally guided viewers through each story.
The use of white throughout most of the space allowed the photography to take centre stage. Coloured iridescent film applied to the windows offered a sophisticated highlight of colour, as well as a subtle nod to the Pride Rainbow. At the end of the experience, guests were encouraged to tell their own story by writing on the hexagonal shapes provided and adding to a magnetic iridescent surface, making history together.
The exhibition was open to the public for 7 days, with a launch party attended by the charity’s ambassadors. The event allowed the initiative to reach a wider audience and provide awareness of the ongoing support Levi’s is providing the charity.
CLIENT: LEVIS X QUEER BRITAIN
WHAT WE DID: RETAIL / EXHIBITION DESIGN
LOCATION: COVENT GARDEN, LONDON
COLLABORATORS: PHOTOGRAPHERS- BEX DAY, KUBA RYNIEWICZ, ROBERT TAYLOR, ALIA ROMAGNOLI
SEEN IN: THE DRUM, APPEAR HERE, CREATIVE REVIEW, VOGUE, IT’S NICE THAT, RETAIL FOCUS, QUEER BRITAIN, ANOTHER MAG,
PROCESS: DESIGN, PRODUCTION AND INSTALLATION