One of our most notable projects, this collaboration with Jimmy Choo saw us design, produce and install the iconic Choo Café in the renowned ‘Shoe Heaven’ area in Harrods.
Without a doubt one of our boldest projects, our design narrative was defined by Jimmy Choo’s signature colour, fuchsia. Boasting plush pink carpets and mirrored gold accents, alongside 70’s inspired modular seating upholstered in pink Melton wool, we designed the space to be a fully immersive portal into the brand’s Varenne collection.
Host to Jimmy Choo’s take on a classic British afternoon tea, for the Café’s residency we designed and produced branded crockery and cutlery to set the scene alongside a menu of English teas, picnic sandwiches, cakes, and pastries, all topped with an edible Jimmy Choo logo.
Bringing luxe, indulgence, and fun to the 5th floor of Harrods, the Choo Café took the internet by storm and was featured within the likes of Hypebae, Forbes, and WWD. Additionally, the Choo Café was said to be one of the most successful pop-ups within Harrods to date and the full design was later rolled out in Seoul, taking this slice of pink opulence cross continent.
CLIENT: JIMMY CHOO
WHAT WE DID: DESIGN, PRODUCTION & INSTALLATION
LOCATION: HARRODS, LONDON
SEEN IN: HYPEBAE, FORBES, WWD, THE EVENING STANDARD, L’OFFICIEL