The launch of Bally Haus London saw us collaborate with Bally’s incredibly talented team. We designed a range of furniture and mid-floor fixtures that tells the story of London’s foundations and future innovations.
The bricks and rammed earth took inspiration from London’s geological and cultural history of innovation. From the bricks which built the city, to the stability which allowed tunnelling for the London Underground, the seam of geological clay beneath London has been essential to its development. As well as facilitating architectural innovation, London clay forms the banks of the River Thames, providing the city cultural and technological growth over its history.
Reflecting London’s progressive work in material innovation and circular design, we reimagined the opportunities of local waste plastic within the store design by collaborating with maker and materialist James Shaw. VM detailing like bespoke footwear risers, bookends and layers above mid-floor fixtures integrated James Shaw’s unique materiality hand extruded from recycled high density polyethylene and polypropylene.
The overall colour palette across the brick, rammed earth effect and recycled HDPE/PP was inspired by the London born, J.W Turner and his impressionist paintings of the Swiss Alps. With abundant natural light filling the store, the palette celebrates nature intertwining with the man made and celebrates the Swiss/British relationship.
CLIENT: BALLY
WHAT WE DID: RETAIL DESIGN
LOCATION: LONDON, REGENT ST FLAGSHIP
COLLABORATORS: JAMES SHAW
SEEN IN: WALLPAPER, MONOCLE, STYLUS, RETAIL FOCUS, DRAPERS, FASHION UNITED UK
PROCESS: DESIGN, PRODUCTION, INSTALLATION